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To Sell Is Human
Published 30 January 2013
ISBN 9781922079794
Format Trade Paperback
Extent 256pp
AU Price $36.99
NZ Price $45.00

To Sell Is Human

The Surprising Truth About Persuading, Convincing and Influencing Others

Formats & editions
Tr. Paperback
30 Jan 2013
EBook
30 Jan 2013
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In this provocative book, New York Times and Wall Street Journal bestselling author Daniel H. Pink offers a fresh look at the art and science of persuasion.

Physicians sell patients on a remedy. Lawyers sell juries on a verdict. Teachers sell students on the value of an education. Entrepreneurs persuade funders, writers convince readers, coaches cajole players. Parents convince their kids to clean. Spouses convince their partners to control the kids. And in astonishing numbers and with ferocious energy, we go online to sell ourselves—on Facebook pages, Twitter accounts, and Match.com profiles.
Whether we're entrepreneurs, employees, parents or partners, we spend our days trying to move others. We're all in sales now.
Published 30 January 2013
ISBN 9781922079794
Format Trade Paperback
Extent 256pp
AU Price $36.99
NZ Price $45.00

About the author

Daniel H. Pink

Daniel H. Pink is the author of provocative books about the changing world of work, including the long-running New York Times bestsellers A Whole New Mind and Drive. His books have been translated into 32 languages. In 2011, Harvard Business Review named him one of the top 50 business thinkers in the world. A graduate of Northwestern University and Yale Law School, Pink lives in Washington DC with his wife and their three children.
portrait photo of Daniel H. Pink

Also by Daniel H. Pink

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Praise for To Sell Is Human

'Pink is rapidly acquiring international guru status.' Financial Times

PRH, PRH

'Pink's a gifted writer who turns even the heaviest scientific study into something digestible—and often amusing.' New York Post

PRH, PRH

'These lessons are worth repeating, and if more companies feel emboldened to follow Mr Pink's advice, then so much the better.' Wall Street Journal on Drive

PRH, PRH