Shalini Kunahlan, Text's marketing coordinator, gives an inside view of the key bookseller event of the year.
Once a year, in May, the hardworking booksellers of Australia attend the highlight of the industry’s calendar: the joint Australian Bookseller Association (ABA) and Leading Edge (LE) Conference.
The ABA/LE conference is a behind-the-scenes look at your local wood-shelved indie or reliable suburban chain store. Every shade of book-obsessed retailer is out in full force: from independent bookshops to chain and franchise shops, as well as online, specialist, second-hand, academic and educational booksellers.
Marketing freebies: do they work? Kirsty Wilson, Text’s sales and marketing director, considers the effectiveness of giving away condoms to promote a new book.
How do you discover new books?
For many of us, the main influence on our reading is word of mouth—a friend, colleague or even someone on social media raves about a new book, and if we trust their judgement we’ll give it a try.
But how do you get the taste arbiters in the book industry to discover new books?
Four outstanding manuscripts have been selected from 268 entries to make up the shortlist for the $10,000 Text Prize, awarded annually to the best unpublished manuscript for teenagers and children.
Congratulations to Margot McGovern, Sophie Overett, Mark Russell and Kimberley Starr.
‘Settle in—you won’t be able to put down this book.’ Lauren Weisberger, New York Times–bestselling author of The Devil Wears Prada
Michelle Miller’s debut novel The Underwriting takes you behind closed doors into a world of sex scandals, power plays and shady trading. It’s a dangerous and thrilling place whereThe Social Network meets The Wolf of Wall Street.
Todd Kent is young, hot and on his way to the top of Wall Street when the eccentric founder of Hook, the popular new dating app, handpicks him to lead its float on the stock exchange. Hook has been helping Todd score with women and now it’s going to make him rich.
But nothing is what it seems in Silicon Valley—and when tragedy strikes, and the sparks fly, there’s no telling who might get burned.