Member Loginmenu
To Sell Is Human

To Sell Is Human: The Surprising Truth About Perusading, Convincing and Influencing Others

Daniel H. Pink

In this provocative book, New York Times and Wall Street Journal bestselling author Daniel H. Pink offers a fresh look at the art and science of persuasion.

Physicians sell patients on a remedy. Lawyers sell juries on a verdict. Teachers sell students on the value of an education. Entrepreneurs persuade funders, writers convince readers, coaches cajole players. Parents convince their kids to clean. Spouses convince their partners to control the kids. And in astonishing numbers and with ferocious energy, we go online to sell ourselves—on Facebook pages, Twitter accounts, and profiles. Whether we’re entrepreneurs, employees, parents or partners, we spend our days trying to move others. We’re all in sales now.

But this is not really a book about sales. This is a book about understanding why we do the things we do. To Sell Is Human will change how you see your world and transform what you do at work and at home. It offers vivid examples and stories that provide you with tools and practical tips to put these ideas into action.


Weekend Sunrise
ABC Radio National Life Matters
Radio NZ

Daniel H. Pink
About the Author

Daniel H. Pink is the author of four provocative books about the changing world of work—including the long-running New York Times bestsellers A Whole New Mind and Drive. His books have been translated into 32 languages. In 2011, Harvard Business Review named him one of the top 50 business thinkers in the world. A graduate of Northwestern...

Read Moreright
Text publication date:
30 January 2013
AU Price:
Loading Rating
Praise for Daniel H. Pink
andTo Sell Is Human

‘Pink is rapidly acquiring international guru status.’

‘Pink’s a gifted writer who turns even the heaviest scientific study into something digestible—and often amusing.’

‘These lessons are worth repeating, and if more companies feel emboldened to follow Mr Pink’s advice, then so much the better.’

‘…I found this book invaluable…Daniel Pink outlines the three new ABCs of selling in the book: Attunement, Buoyancy and Clarity, which I think are the key to any business surviving.’

‘Whether To Sell is Human becomes your improve-by-touch-down airport read or a manual to keep in the desk drawer, you should become richer for your investment.’

Other editions ofTo Sell Is Human
  • To Sell Is Human
    ISBN: 9781921961991
    30 January 2013
    Buy ebook
Other Titles byDaniel H. Pink